Beauty Bakerie

Recently, I worked for Beauty Bakerie (vegan, gluten-free, woman-owned business), as the sole lead designer, which involved conceptualizing, designing, and producing digital marketing assets for cross-promotion across digital and social media channels. (email campaigns, Instagram, SMS, mobile and desktop site banners)

Our team achieved a +30% increase in Retention Rate YoY by creating new assets to cross-promote marketing channels throughout digital & social media marketing. Achieved a 10x ROI within 1 month of migrating to Klaviyo by creating 2-3 campaigns per week, and a full library of automated flows. Increased Black Friday/Cyber Monday Email & SMS Revenue by +83% YoY (2022 vs 2021). I led the creative development for Target.com displays resulting in a higher scorecard and increased sales on both DTC and throughout nation-wide retail stores.